U1 brand book
The U1 Group wanted a sales tool that would invite potential corporates to engage with their brand.  
How I helped.
I developed the U1 Brand Book, using an insight-led approach to humanise the world of user experience, supporting the narrative and elevating the user with aspiring corporate imagery.  
An inspiring piece of marketing that effectively promotes the benefits of UX, and positions the U1 brand as thought-leaders.

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