Tradewinds Adventures
Branding + website
Tradewinds Adventures felt uninspiring with a dated website, missing opportunities to fill charters year-round.  
How I helped.
I simplified the brandmark to improve recognition and instil new confidence in the brand. Then took time to better understand the motivations and desires of the Tradewinds customer tribes, and identified some ways to better the online experience for those customers, before executing those in design.
The result.
An elegant, responsive website, optimised for better customer conversion.
A beautiful user experience, engaging content and boost in brand confidence/recognition.
An intuitive backend content management system, enabling the client to self-manage the website.
A light-weight, considered social media and targeted digital advertising campaign.
6 months from launch, the upcoming calendar year was almost entirely pre-booked.  

Other projects

Back to Top