The Photoshop 
Branding + website
Big mountain photographer Tony Harrington, engaged me to rebrand an old and well-loved business, 'Fun Photo's' at Mt Buller. The winter business required broad audience appeal, from core local riders and weekend warriors to first-time international tourists alike.
How I helped.
The Photoshop was born. I developed two branding variants; a clean, easily-identifiable brand mark and a youth-culture inspired stack to maximise audience appeal. TPS then came to life on a responsive .com, focussed on inspiring all mountain tribes to feel the power of the mountains and carry it with them.
The result.
A fresh, inspired brand and overall user experience that offered inspiring imagery, tailored messaging and intuitive navigation to engage and excited users at The Photoshop.

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