Bellroy Range Guide
Publication
Publication
Why?
As Bellroy's product range expanded, the brand needed one document that would sell their entire range in an impactful way to their wholesale audiences, old and new.
As Bellroy's product range expanded, the brand needed one document that would sell their entire range in an impactful way to their wholesale audiences, old and new.
How I helped.
We worked together to create a range guide that best represented their products and brand stories, stripping out the ‘noise’ and elevating the most meaningful stories for their wholesale audience. I designed clear segmentation and playful transitions throughout making navigation intuitive and easy. Minimalist layouts reduced the page count despite the increased content.
We worked together to create a range guide that best represented their products and brand stories, stripping out the ‘noise’ and elevating the most meaningful stories for their wholesale audience. I designed clear segmentation and playful transitions throughout making navigation intuitive and easy. Minimalist layouts reduced the page count despite the increased content.
The result.
A range guide that felt lightweight and calm, while navigating the expansive range in all its technical detail.
A range guide that felt lightweight and calm, while navigating the expansive range in all its technical detail.
