Big mountain photographer Tony Harrington, engaged me to rebrand an old and well-loved business, 'Fun Photo's' at Mt Buller. The winter business required broad audience appeal, from core local riders and weekend warriors to first-time international tourists alike.
The Photoshop was born. We developed 2 branding variants; a clean, easily-identifiable brand mark and a youth-culture inspired stack to broaden audience appeal.
TPS then came to life on a responsive .com, focussed on delivering delightful brand and user experience. Inspiring imagery, tailored messaging and intuitive navigation were central to keeping users engaged, excited and investing in the brand.
Rip Curl Art Direction
Bellroy All-Conditions Range Guide
Tradewinds Adventures .com
Micro Sleeve Digital Ad Campaign
Organic Avenue Marketing
Everlasting Tanzania Travels Photo Safari Book
Carryology Press Kit