The Photoshop Branding

OBJECTIVE​​​​​​​
Big mountain photographer Tony Harrington, engaged me to rebrand an old and well-loved business, 'Fun Photo's' at Mt Buller. The winter business required broad audience appeal, from core local riders and weekend warriors to first-time international tourists alike.    

OUTCOME
The Photoshop was born. We developed 2 branding variants; a clean, easily-identifiable brand mark and a youth-culture inspired stack to broaden audience appeal. 
TPS then came to life on a responsive .com, focussed on delivering delightful brand and user experience. Inspiring imagery, tailored messaging and intuitive navigation were central to keeping users engaged, excited and investing in the brand.


Other projects

U1 Book
2017
Rip Curl Art Direction
2011
Bellroy All-Conditions Range Guide
2016
Tradewinds Adventures .com
2017
Micro Sleeve Digital Ad Campaign
2016
BullerX Brew
2017
Organic Avenue Marketing
2016
Everlasting Tanzania Travels Photo Safari Book
2016
Carryology Press Kit
2016
MountainSafe branding
2016
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