Big mountain photographer Tony Harrington, engaged me to rebrand an old and well-loved business, 'Fun Photo's' at Mt Buller. The winter business required broad audience appeal, from core local riders and weekend warriors to first-time international tourists alike.
The Photoshop was born. We developed 2 branding variants; a clean, easily-identifiable brand mark and a youth-culture inspired stack to broaden audience appeal.
TPS then came to life on a responsive .com, focussed on delivering delightful brand and user experience. Inspiring imagery, tailored messaging and intuitive navigation were central to keeping users engaged, excited and investing in the brand.