Rip Curl Art Direction

.

OBJECTIVE
Rip Curl were seeking art direction to capture a series of moments to market irreverent surfer Matt Wilkinson in their Hi-Summer apparel.    

OUTCOME
Collaborating with talented lensman Ryan Heywood, and film-maker Andrew Buckley, we took a fly-on-the-wall approach to document a day in the life of Wilko … Film and Super8 accented the Bondi grit with all digital work tuned to that vibe.





PART II
Capture Owen Wright in a more classic, sun-drenched-summer vibe to round off Rip Curl's Hi-Summer marketing package.    

OUTCOME
Collaborating with epic lensman Trent Mitchell, we documented a journey through the golden hours to capture the quintessential North Coast surf road-trip. Experimenting with a hacked, pin-light camera to add variety and depth to the final package.

Other projects

Everlasting Tanzania Travels Photo Safari Book
2016
Carryology Press Kit
2016
Micro Sleeve Digital Ad Campaign
2016
Bellroy All-Conditions Range Guide
2016
BullerX Brew
2017
Organic Avenue Marketing
2016
U1 Book
2017
MountainSafe branding
2016
The Photoshop Branding
2016
Bellroy Range Guide No 11
2016
Back to Top