MountainSafe, a subsidiary of The Photoshop, needed a strong visual brand for the launch of their alpine safety training courses.   
How I helped.
I united the two brands through complementary fonts and marketing initiatives (which also reduced the project cost), and designed a strong visual icon for the MountainSafe brand. Bold colour and strong messaging played critical supporting roles.   
The result.
A strong, recognisable brand mark for MountainSafe that instilled instant legitimacy, credibility and brand authority.

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