OBJECTIVE
MountainSafe, a subsidiary of The Photoshop, needed help to launch their Alpine Safety Training courses.

OUTCOME
Uniting the two brands, we shared complimentary fonts and marketing initiatives – also reducing cost. The peak, 'tick of approval' and 'M' combined as a strong visual icon representing the essence of the brand. Colour and core messaging 'Don't know? Don't Go!' played critical supporting roles.          

Other projects

The Photoshop Branding
2016
Bellroy Range Guide No 11
2016
Komodo Charter Digital Ads
2017
BullerX Brew
2017
Rip Curl Art Direction
2011
Bellroy All-Conditions Range Guide
2016
Organic Avenue Marketing
2016
U1 Book
2017
Micro Sleeve Digital Ad Campaign
2016
Everlasting Tanzania Travels Photo Safari Book
2016
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