MountainSafe, a subsidiary of The Photoshop, needed help to launch their Alpine Safety Training courses.
Uniting the two brands, we shared complimentary fonts and marketing initiatives – also reducing cost. The peak, 'tick of approval' and 'M' combined as a strong visual icon representing the essence of the brand. Colour and core messaging 'Don't know? Don't Go!' played critical supporting roles.
Rip Curl Art Direction
Bellroy All-Conditions Range Guide
Bellroy Range Guide No 11
Tradewinds Adventures .com
Everlasting Tanzania Travels Photo Safari Book
The Photoshop Branding
Micro Sleeve Digital Ad Campaign
Carryology Press Kit