MountainSafe branding

OBJECTIVE
MountainSafe, a subsidiary of The Photoshop, needed help to launch their Alpine Safety Training courses.

OUTCOME
Uniting the two brands, we shared complimentary fonts and marketing initiatives – also reducing cost. The peak, 'tick of approval' and 'M' combined as a strong visual icon representing the essence of the brand. Colour and core messaging 'Don't know? Don't Go!' played critical supporting roles.          

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