Micro Sleeve Digital Ad Campaign

OBJECTIVE
Bellroy engaged me to collaborate on a digital advertising campaign to promote their new Micro Sleeve. 

OUTCOME
We considered where potential customers may be in their carry journey and delivered several sets of ads – tailoring our messaging to the problem unaware, solution aware and to those with purchase intent. Colour and dynamic layout caught eyes while a balance of rational and emotional messaging informed and inspired.  


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Rip Curl Art Direction
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MountainSafe branding
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