Carryology Press Kit

OBJECTIVE​​​​​​​
The Carryology team wanted to encapsulate their brand and its community in way that would resonate with potential partners.

OUTCOME
We developed a digital press kit – remodelling bulky, complex data into simple iconography, infographics, imagery and pull-quotes. Fully-interactive, the document linked to broader content for deep dives at every stage. Key messaging was elevated as a result, allowing users to navigate quickly and better control their experience …  


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