As Bellroy's product range expanded, we sort to deliver a range guide that stripped back the obvious and added the meaningful. We wanted the customer experience to feel lightweight and offer a sense of calm while navigating the expansive range.
Clear segmentation and playful transitions offered intuitive navigation while minimalist layouts offered space and controlled the tempo. Clever delivery of details coupled with all of the above reduced our previous page-count, even with the additional content. The result: A range guide full of meaning, while physically and emotionally lighter to use than it's predecessor.