OBJECTIVE
As Bellroy's product range expanded, we sort to deliver a range guide that stripped back the obvious and added the meaningful. We wanted the customer experience to feel lightweight and offer a sense of calm while navigating the expansive range.      

OUTCOME 
Clear segmentation and playful transitions offered intuitive navigation while minimalist layouts offered space and controlled the tempo. Clever delivery of details coupled with all of the above reduced our previous page-count, even with the additional content. The result: A range guide full of meaning, while physically and emotionally lighter to use than it's predecessor.  



Other projects

Organic Avenue Marketing
2016
Micro Sleeve Digital Ad Campaign
2016
MountainSafe branding
2016
The Photoshop Branding
2016
BullerX Brew
2017
Bellroy All-Conditions Range Guide
2016
Everlasting Tanzania Travels Photo Safari Book
2016
Rip Curl Art Direction
2011
U1 Book
2017
Carryology Press Kit
2016
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