OBJECTIVE ​​​​​​​
Bellroy wanted to engage a specific set of core outdoor retailers around the world with the launch of their All-Conditions range: carry products engineered to keep your essentials dry and secure in shifting environments. 

OUTCOME 
Bolstering their brand introduction and product launch, we developed a double gate-fold range guide with segmented messaging revealing new layers of meaning under each fold. From brand perspective to range introduction, and product features to ordering information. Wrapped in a matt, soft-touch hand feel, with products curated under clear-gloss spot UV, it was a delightful brand experience and introduction to the All-Conditions range.


Other projects

Komodo Charter Digital Ads
2017
Organic Avenue Marketing
2016
Bellroy Range Guide No 11
2016
BullerX Brew
2017
Rip Curl Art Direction
2011
The Photoshop Branding
2016
Everlasting Tanzania Travels Photo Safari Book
2016
MountainSafe branding
2016
Micro Sleeve Digital Ad Campaign
2016
U1 Book
2017
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