Purpose-driven design

In an economy based on connection

Through design, we have the power to make people feel something.

And emotion elicits reaction.
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This makes us powerful  :)

And the most powerful experiences are often quite simple.
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"Simplicity is about subtracting the obvious, and adding the meaningful."

John Maeda

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Simple can have profound results.
In a world that’s crowded, confusing and overly animated, there’s relief to be found in the uncomplicated. And when the voices are many, it’s those who speak with purpose and clarity that resonate.
Make it meaningful.
Understanding audience behaviour, human desires and the ways purchases can
reinforce identity provides a platform for meaningful design. We connect
deeper with brands who inspire us, encourage a shift in behaviour
and elevate the human experience.
Lead with a servant's heart.
A human-to-human approach, where empathy reshapes brand purpose.
We seek to better serve our potential audience: earn their attention, gain their trust,
define the moments that matter most and deliver real value.
Connection is currency.
Tell a compelling story. In an economy based on connection,
purpose-driven design led by customer insight and delightful brand experiences
primed for your audience can help your business foster meaningful connection.


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More than 10 years working with

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Curious?  
Invest a little. Learn a lot.

Tim Woolley   |  Freelance designer

P   +61 490 189 302
E   info@timmywoolley.com
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421 Smith Street, Fitzroy, Victoria, 3065, Australia
2/20 Princes Terrace, Jan Juc, Victoria, 3228, Australia
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