“Simplicity is about subtracting the obvious, and adding the meaningful.”

– John Maeda

Simple can have profound results.
In a world that’s crowded, confusing and overly animated, there’s relief to be found in the uncomplicated. And when the voices are many, it’s those who speak with purpose and clarity, that resonate.

Meaning breeds connection.
Through design, we have the power to make people feel something.
But design is subjective, so we move towards better understanding our audience and potential audiences to define our objectives.
Speaking directly to the deep-down desires brands and products satisfy, as well as understanding the ways purchase reinforces our identity – makes us powerful. It's a human-centred approach where empathy and to lead with a servant's heart shape our purpose. 
Driven by meaning, respectful in our approach, we mine for insights to help brands create more meaningful connection – compelling storytelling, intuitive design and delightful user experience are just some of the ways we connect …


Would your brand benefit from a freelance design resource?
Let's chat.

Tim Woolley 
Freelance designer

P   +61 490 189 302       
E    info@timmywoolley.com
421 Smith Street, Fitzroy, Victoria, 3065, Australia
2/20 Princes Terrace, Jan Juc, Victoria, 3228, Australia
Thanks! I'll be back to you very shortly …
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